Monthly Archive: March 2012

Mar 15

Social Media and ROI – not a dirty word

Two big terms and two big words bundled together alongside ‘KPI’s’ and ‘results’. I have read posts that say you can’t measure social media, or it’s too hard to measure ROI. I don’t believe this is true, there are metrics, and it’s a matter of finding the right metrics that can explain what the specific …

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Mar 14

Google plus your business

I found this infographic via Chris Brogan’s blog and made via Bluegrass, and I have to admit, I love a good infographic.  It’s clear, concise and states good statistics, you can save yourself reading through a 40 page report to find the few hidden gems you actually want or need. So if you have a business, …

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Mar 08

Kony 2012 – marketing genius or marketing ploy?

Last night I watched a movie that had appeared several times in my Facebook timeline, with several I mean it probably jumped up about 10 times.  I’m going to be honest and say that it is rare for me to click through and follow many of the videos that are posted on my timeline, but …

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Mar 06

5 Facebook Engagement Basics

Sometimes you need to take a big step back and ask yourself ‘Why am I posting this’.  Have I bitten off more than I can chew and how does this post benefit my readers? Time and time again I see organisations that have rushed in, started a Facebook page with no real understanding of what …

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Mar 05

Why Content Marketing rules the roost

In 2011 Google released their very controversial Panda update, otherwise known as Farmer.  But what this changed in the importance factor of websites worldwide was that original content, new and engaging content was now more important than ever. Basically Google wanted to wipe the slate clean of some of the content farms that were out …

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Mar 01

Three Little Pigs – Guardian advertisement for ‘Open Journalism’

Guardian released a new advertisement on Wednesday 29th February, which I have to say I thought was brilliant. Based on the story of the ‘Three Little Pigs’, it takes you through how the Guardian would cover such a story both in their print, and also online.  But it follows the story as it morphs through …

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Mar 01

The expansion of customer service

a customer 'touch'

Stop with that naughty social media! Quick, ban it! That’ll stop them… Yes, this long cringed at activity is still happening.  A lot less than it was, but with the cautious being over cautious they are in fact just putting a lid on a boiling pot. It’s happening people, but now you just can see …

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