Author's details

Date registered: February 9, 2012

Latest posts

  1. Digital Musings — September 10, 2013
  2. Is Content Marketing the new linchpin? — October 16, 2012
  3. Facebook hits 1 billion monthly active users — October 4, 2012
  4. Get your Social Media SWAG on — April 30, 2012
  5. Swiss Recruiters get their own #TruGeneva — April 16, 2012

Most commented posts

  1. Recruiters drop the clichés please — 3 comments
  2. The Social Recruiting mis-match? — 2 comments
  3. New Directions — 1 comment

Author's posts listings

Sep 10

Digital Musings

I have been quiet of late, having had loads of change in my life including a break to enjoy my now 10 month old.  I have also shifted countries, had a 2 month holiday in New Zealand, and survived 6 months with 2 kids and just suitcases as we have found a new house and …

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Oct 16

Is Content Marketing the new linchpin?


Econsultancy recently released their first Content Marketing Survey report, of which they have produced in association with Outbrain.  1,300 Digital marketing professionals were surveyed (professionals working for brands, publishers and agencies conducted in July and August 2012) and finds that 64 percent of them agree that content marketing is emerging as a discipline of its …

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Oct 04

Facebook hits 1 billion monthly active users

Wow, that’s a lot.  Mr Zuckerburg gave a little Facebook newsroom briefing to update us all on the milestone.  September 14th at 12:45pm Pacific time, Facebook officially reached 1 billion active monthly users. So when did you join Facebook?  Were you an ‘early adopter’ or a ‘late starter’?  Did you resist the tempatation, like many …

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Apr 30

Get your Social Media SWAG on


SWAG, a word to me that conjures the image of a hippy female walking down the road.  But actually it has grown to mean a lot more that just that. According to the Urban Dictionary, SWAG is about the entire package, and how you propel that image. I mean Simon Cowell is using the word, Soulja Boy …

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Apr 16

Swiss Recruiters get their own #TruGeneva

Now I have never been to a Tru event, so I am writing this from my perspective as someone who will be very new to this event.  Much like the majority of Swiss Recruiters that will be attending I would imagine.  My other point is that I am not a recruiter.  I have worked for …

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Mar 15

Social Media and ROI – not a dirty word

Two big terms and two big words bundled together alongside ‘KPI’s’ and ‘results’. I have read posts that say you can’t measure social media, or it’s too hard to measure ROI. I don’t believe this is true, there are metrics, and it’s a matter of finding the right metrics that can explain what the specific …

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Mar 14

Google plus your business

I found this infographic via Chris Brogan’s blog and made via Bluegrass, and I have to admit, I love a good infographic.  It’s clear, concise and states good statistics, you can save yourself reading through a 40 page report to find the few hidden gems you actually want or need. So if you have a business, …

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Mar 08

Kony 2012 – marketing genius or marketing ploy?

Last night I watched a movie that had appeared several times in my Facebook timeline, with several I mean it probably jumped up about 10 times.  I’m going to be honest and say that it is rare for me to click through and follow many of the videos that are posted on my timeline, but …

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Mar 06

5 Facebook Engagement Basics

Sometimes you need to take a big step back and ask yourself ‘Why am I posting this’.  Have I bitten off more than I can chew and how does this post benefit my readers? Time and time again I see organisations that have rushed in, started a Facebook page with no real understanding of what …

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Mar 05

Why Content Marketing rules the roost

In 2011 Google released their very controversial Panda update, otherwise known as Farmer.  But what this changed in the importance factor of websites worldwide was that original content, new and engaging content was now more important than ever. Basically Google wanted to wipe the slate clean of some of the content farms that were out …

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