Category Archive: Content Marketing

Oct 16

Is Content Marketing the new linchpin?

content-marketing2

Econsultancy recently released their first Content Marketing Survey report, of which they have produced in association with Outbrain.  1,300 Digital marketing professionals were surveyed (professionals working for brands, publishers and agencies conducted in July and August 2012) and finds that 64 percent of them agree that content marketing is emerging as a discipline of its …

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Mar 05

Why Content Marketing rules the roost

In 2011 Google released their very controversial Panda update, otherwise known as Farmer.  But what this changed in the importance factor of websites worldwide was that original content, new and engaging content was now more important than ever. Basically Google wanted to wipe the slate clean of some of the content farms that were out …

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Feb 27

Responding to negative feedback

Social media has provided a fantastic opportunity for brands, companies and organisations to gain massive insight into the conversations people are having about you.  But, firstly you have to be listening.  There are a variety of free ways you can sift through the mammoth amounts of conversations happening daily, and as my one main tip …

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Feb 27

Content Marketing Boom

Content Marketing Consultancy

I have had a lot of conversations of late around ‘Content Marketing’, what continually strikes me is that people are calling this the new marketing.  Lets get one thing straight, it isn’t new, it’s been around for ages and it is just that finally people have woken up to its benefits.  I think the 80′s …

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