Category Archive: Marketing

Oct 16

Is Content Marketing the new linchpin?


Econsultancy recently released their first Content Marketing Survey report, of which they have produced in association with Outbrain.  1,300 Digital marketing professionals were surveyed (professionals working for brands, publishers and agencies conducted in July and August 2012) and finds that 64 percent of them agree that content marketing is emerging as a discipline of its …

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Mar 14

Google plus your business

I found this infographic via Chris Brogan’s blog and made via Bluegrass, and I have to admit, I love a good infographic.  It’s clear, concise and states good statistics, you can save yourself reading through a 40 page report to find the few hidden gems you actually want or need. So if you have a business, …

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Mar 08

Kony 2012 – marketing genius or marketing ploy?

Last night I watched a movie that had appeared several times in my Facebook timeline, with several I mean it probably jumped up about 10 times.  I’m going to be honest and say that it is rare for me to click through and follow many of the videos that are posted on my timeline, but …

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Mar 01

Three Little Pigs – Guardian advertisement for ‘Open Journalism’

Guardian released a new advertisement on Wednesday 29th February, which I have to say I thought was brilliant. Based on the story of the ‘Three Little Pigs’, it takes you through how the Guardian would cover such a story both in their print, and also online.  But it follows the story as it morphs through …

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Feb 28

Les Menuires 7 take on employee rights


This wasn’t an intentional fight for employee rights, but the story involves 7 wronged Robin Hoods, and an evil King, and how a community rose via social media to support them. What a PR nightmare when you think you can boot some chalet staff out, without pay, and without flights. Ye-ouch! And the story goes …

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Feb 27

Responding to negative feedback

Social media has provided a fantastic opportunity for brands, companies and organisations to gain massive insight into the conversations people are having about you.  But, firstly you have to be listening.  There are a variety of free ways you can sift through the mammoth amounts of conversations happening daily, and as my one main tip …

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Feb 27

Content Marketing Boom

Content Marketing Consultancy

I have had a lot of conversations of late around ‘Content Marketing’, what continually strikes me is that people are calling this the new marketing.  Lets get one thing straight, it isn’t new, it’s been around for ages and it is just that finally people have woken up to its benefits.  I think the 80′s …

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Feb 22

Spring clean your social media accounts


So, how long have you been on Facebook now? 3, 4, maybe 6 years? And how many times have you clicked yes to allowing (insert name of website or app) to access you facebook? What about twitter, you can login to so many places via Twitter, LinkedIn or Facebook now, which makes things a bit …

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Feb 20

Recruiters drop the clichés please

I have just read an article from Firefish about the cliches that recruiters use when posting job ads, LinkedIn status updates (that are job ads), maybe on their Facebook page, possibly even a tweet. They usually go something along the lines of this… My ‘client’ is looking for a (insert job title), a ‘great opportunity’ …

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Feb 18

The Social Recruiting mis-match?

I have been doing a bit of research and trying to get some decent figures on social recruiting.  I did found a Jobvite survey (33 essential social recruiting stats 2011) that was released at the end of last year, that although it is US based, has some very interesting stats. Two slides really stood out …

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