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Mar 01

Three Little Pigs – Guardian advertisement for ‘Open Journalism’

Guardian released a new advertisement on Wednesday 29th February, which I have to say I thought was brilliant.

Based on the story of the ‘Three Little Pigs’, it takes you through how the Guardian would cover such a story both in their print, and also online.  But it follows the story as it morphs through social media, it shows how passionate people are about events, current affairs, and how they are now communicating this through newer faster channels online.

But the story follows a range of twists and turns, that the original story couldn’t have predicted and shows how the original story could just be the tip of the iceburg on what is really going on.  The Guardian are talking about ‘Open News’ or ‘Open Journalism’ which is a bit like crowdsourcing to get to the bottom of the story. It highlights the number of strands a story can take through the various platforms we now use to communicate with, all in ‘real-time’.

But there is a curly ending to our much loved fairy tale, so make sure you watch it through.