Apr 30

Get your Social Media SWAG on

SWAG, a word to me that conjures the image of a hippy female walking down the road.  But actually it has grown to mean a lot more that just that.

According to the Urban Dictionary, SWAG is about the entire package, and how you propel that image. I mean Simon Cowell is using the word, Soulja Boy is singing about it, when we go to a conference we want to get some complementary swag and we all hope we have just a little bit of it swag when we’re walking down the street.

Swag is the way in which you carry yourself.  Swag is made up of your overall confidence, style, and demeanor. Swag can also be expanded to be the reputation of your overall swagger. You gain swag, or “Swag up”, by performing swag worthy actions that improve this perception. A person can also “swag down,” by being an overall pussy and garnering negative swag for their actions. Swag is a subtle thing that many strive to gain but few actually attain. It is reserved for the most swagalicious of people. Swag can also be quantified, with point systems existing in some circles of friends.”

So, lets look at this from a Social Media angle, from your personal brand or even from your employer brand.  We’ve all got some swag, but how are you projecting yours?  Does your brand emit negative swag?  I guess in professional circles they like to use the word Klout (whether or not you like it or not) but it’s a little bit more scientific and loses the cool factor to be honest, and it has it’s own little Klout following which, well if it works for you then that’s great.

Deborah Shane broke swag up into 4 easy terms, and these are terms I think are very relevant for your social media circles.

“It starts with a Sparkle, grows with your Wisdom, endures with your Authenticity and is remembered by your Generosity.”

I like this, I think it says a lot especially if I consider it with my twitter feed.  There are some people, companies and brands that totally have SWAG, but then there are the ones that are missing a letter or 2 and it changes everything completely.  You really don’t want to be a SWA because you never RT or thank people and you don’t want to be remembered for your lack of generosity in social circles.  And you don’t want to be just another WAG, no sparkle and really it makes it a bit boring for people to even find you.

So the aim is in the projection of the entire package, imagine being like a twitter superstar, you have followers, you engage, your content is interesting and authentic, and people are enthused and possibly thinking, ‘Wow, I want to work for this company, they rock’.  Then you have a job opportunity and you push it out there via your many social media sources and it links back to your recruitment website that hasn’t been updated since 2005, has istockphoto imagery, a clunky ATS, that is anything but smooth for the applicant, oh and the icing on the cake is that there is no onward communication with the applicant. ‘Poof’ like an application that disappears into thin air.  Even worse, it tells you to download and print a pdf, write on it, and post it in.

Your brand or employer just gained massive “swag down”.

Think about the entire process, is your marketing team communicating with your recruitment team, is your sales team communicating with your HR team, does your receptionist hold the key to the telephone swag of your company?  Swag runs through the company, and negative swag can happen when someone finally picks up that telephone to call your company and is let down by the response, wherever that response is within the company.

So is it time to consider your own Swag?