Tag Archive: content marketing

Mar 05

Why Content Marketing rules the roost

In 2011 Google released their very controversial Panda update, otherwise known as Farmer.  But what this changed in the importance factor of websites worldwide was that original content, new and engaging content was now more important than ever. Basically Google wanted to wipe the slate clean of some of the content farms that were out …

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Feb 27

Content Marketing Boom

Content Marketing Consultancy

I have had a lot of conversations of late around ‘Content Marketing’, what continually strikes me is that people are calling this the new marketing.  Lets get one thing straight, it isn’t new, it’s been around for ages and it is just that finally people have woken up to its benefits.  I think the 80′s …

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Feb 16

The (not so) new Marketing


Traditional marketing has evolved, and not really at the super fast pace we like to think everything moves in.  In fact the evolutionary path was always there, its merely the tools that have changed. What words stick out to me are ‘long-established’, ‘inherited’, ‘handing down’ and ‘customary’.  But social media, social networking we keep hearing …

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