Tag Archive: social media plan

Mar 15

Social Media and ROI – not a dirty word

Two big terms and two big words bundled together alongside ‘KPI’s’ and ‘results’. I have read posts that say you can’t measure social media, or it’s too hard to measure ROI. I don’t believe this is true, there are metrics, and it’s a matter of finding the right metrics that can explain what the specific …

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Feb 17

It’s all about commitment!

mountainclimbing1

‘I do.’ Many companies dibble and dabble in social media. They do it ‘because they have to’, or because ‘they have to be seen to be doing something’ or ‘this social media thang my boss just told me to do it’. Amazing how many times that last one may crop up as the honest answer. …

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