Tag Archive: traditional marketing

Mar 15

Social Media and ROI – not a dirty word

Two big terms and two big words bundled together alongside ‘KPI’s’ and ‘results’. I have read posts that say you can’t measure social media, or it’s too hard to measure ROI. I don’t believe this is true, there are metrics, and it’s a matter of finding the right metrics that can explain what the specific …

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Feb 16

The (not so) new Marketing

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Traditional marketing has evolved, and not really at the super fast pace we like to think everything moves in.  In fact the evolutionary path was always there, its merely the tools that have changed. What words stick out to me are ‘long-established’, ‘inherited’, ‘handing down’ and ‘customary’.  But social media, social networking we keep hearing …

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